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Rolex Datejust 31, Oystersteel and 18k White Gold, Ref# 278274-0026
Rolex Datejust 31, Oystersteel and 18k White Gold, Ref# 278274-0026
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Rolex Datejust 31, Oystersteel and 18k White Gold, Ref# 278274-0026
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Fast shipping, beautiful packaging, and a product that truly delivers on its promises. Highly recommend!
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This product exceeded my expectations! The quality is outstanding and the customer service was exceptional.
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Unworn Rolex Datejust 31 watch with polished Oystersteel and 18k White Gold case, Reference 278274-0026. This iconic and luxurious model has Aubergine dial with a fine sunray and 11 diamonds on large numeral VI, Roman Numerals as hour markers of 18k White Gold. He is decorated applied Rolex Crown logo of silver-tone at the 12 o'clock position and classic polished silver-tone hands. Date window with a "Cyclops" magnifying lens displayed at the 3 o'clock position. The manufacturer paid special attention to the crown. Screwed down, made of Oystersteel with a ribbed edge for a comfortable grip and the Rolex logo on the butt, she has a Twinlock double watertight system. The dial closed by a Scratch-resistant Sapphire Crystal and solid case back made. The watch is equipped fixed Fluted polished 18k White Gold bezel. Is mechanical self-winding Rolex's own caliber 2236 has 31 Jewels and has an approximate power reserve of 55 hours of power reserve. This model is presented on a 904L Oystersteel Jubilee, five-piece one-piece links bracelet: three central ones are polished, two side ones are matte with a Concealed folding Crownclasp. The water resistance is up to 100m/330ft (10 ATM).
- Make: Rolex
- Model: Datejust 31
- Reference: 278274-0026
- Diameter: 31mm
- Case material: White Rolesor - combination of Oystersteel and 18k White Gold
- Dial color: Aubergine dial with a fine sunray and 11 diamonds on large numeral VI, Roman Numerals as hour markers of 18k White Gold
- Bezel Type: Fluted
- Bezel Color: Silver
- Bezel Material: 18k White Gold
- Crystal: Scratch-resistant sapphire, Cyclops lens over the date
- Movement: Perpetual, mechanical, self-winding
- Bracelet Type: Jubilee, five-piece links
- Bracelet Material: Stainless Steel
- Clasp: Concealed folding Crownclasp
- Functions: Centre hour, minute and seconds hands. Instantaneous date with rapid setting. Stop-seconds for precise time setting
- Water resistance: Up to a 100m/330ft (10 ATM)
- Warranty: Balance of Rolex International Warranty
The watch is unworn and comes complete with full set of original accessories, such as watch box, warranty card dated recently, booklets and manuals.
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Shipping & Returns
Shipping & Returns
Orders ship within 15 to 22 business days.
Tip: Buying two or more products at the same time will get you a discount code.
We understand how important it is to receive your order promptly. That's why we offer fast and reliable shipping options to our customers.
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Our guarantee to you
Our guarantee to you
We offer a 7-day money-back guarantee so you can easily get a refund if the product is damaged during shipping.
Our goal is to ensure your experience is accurate and satisfying; if not, we are committed to resolving the issue.

Our Word of Mouth Feedback
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jonathan.k
"The Day-Date is called the 'President's Watch' for a reason. It has this incredible presence in a boardroom without being overly flashy. The white gold finish is subtle but those who know, know. Fast shipping, fully insured, and arrived exactly as described on the site. Will be back for an Omega soon."
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David W.
"Bought a dark gold Day-Date to celebrate my 50th birthday. It’s the ultimate legacy piece. The day/date complication is so crisp and satisfying to set. The team at PrimesStore even included a personalized note and the packaging was museum-quality. Truly an unmatched experience for such a special occasion.
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"Honestly, I was a bit nervous about buying an 18k Day-Date online, but PrimesStore handled everything perfectly. The weight of this thing is incredible—you can really feel the quality of the gold on your wrist. The champagne dial catches the light in a way photos just can't capture. It’s a total power move for the office. Definitely my new daily driver.
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