Unworn 2025, Rolex Datejust 31, 18k White Gold, Diamonds, Ref# 278289rbr-0028, box and papers
Unworn 2025, Rolex Datejust 31, 18k White Gold, Diamonds, Ref# 278289rbr-0028, box and papers
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Unworn 2025, Rolex Datejust 31, 18k White Gold, Diamonds, Ref# 278289rbr-0028, box and papers
Introducing unworn classic Rolex Datejust 31 watch, Reference 278289rbr-0028a masterful blend of elegance and precision, showcasing Rolex's commitment to timeless design and exceptional craftsmanship. Crafted from 18k White Gold, the 31mm Oyster case exudes a warm, luxurious glow. This iconic model has red ombré dial, transitioning from a vibrant center to a deep black edge, is set with diamonds, creating a captivating visual effect. This design pays homage to a style Rolex introduced in the 1980s and reintroduced in 2019, involving a delicate application of black lacquer to achieve the gradient effect. At the heart of its design, the dial proudly displays an applied 18k White Gold Rolex Crown at 12 o’clock, accompanied by traditionally polished 18k White Gold hands that glide with effortless precision. The iconic Cyclops lens, ensuring superior readability, magnifies the signature date window at 3 o’clock. Special attention is given to the screw-down crown, crafted from 18k White Gold and finished with a ribbed edge for secure handling. Embellished with the Rolex emblem on its tip, it incorporates the Twinlock double waterproofness system, ensuring reliable resistance to moisture and dust. Protecting the dial is a scratch-resistant sapphire crystal, seamlessly paired with a solid case back for enhanced durability. Framing the dial is a fixed, bezel in 18k White Gold artfully set with 46 flawless round brilliant diamonds, embodying the watch’s refined aesthetic. Powering this piece is the in-house Rolex Caliber 2236 — a self-winding mechanical movement boasting 31 jewels and a 55-hour power reserve. Engineered with Rolex’s patented Chronergy escapement and Parachrom hairspring, this movement ensures unmatched precision, resilience to shocks and magnetic fields, and outstanding performance. The timepiece is fitted with the iconic 18k White Gold President bracelet, characterized by its semi-circular three-piece links, providing both comfort and a distinguished aesthetic. The bracelet's concealed Crownclasp ensures seamless integration with the case, maintaining the watch's elegant profile. The water resistance is up to 100m/330ft (10 ATM).
- Make: Rolex
- Model: Datejust 31
- Reference: 278289rbr-0028
- Diameter: 31mm
- Case material: 18k White Gold and Diamonds
- Dial color: Red ombré
- Bezel Type: Fixed
- Bezel Color: Silver
- Bezel Material: 18k White Gold and 46 Diamonds
- Crystal: Scratch-resistant sapphire, Cyclops lens over the date
- Movement: Perpetual, mechanical, self-winding
- Bracelet Type: President, semi-circular three-piece links
- Bracelet Material: 18k White Gold
- Clasp: Concealed folding Crownclasp
- Functions: Centre hour, minute and seconds hands. Instantaneous date with rapid setting. Stop-seconds for precise time setting
- Water resistance: Up to a 100m/330ft (10 ATM)
- Warranty: Balance of Rolex International Warranty
The watch is unworn and comes complete with full set of original accessories, such as watch box, warranty card dated recently, booklets and manuals.
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Our guarantee to you
We offer a 7-day money-back guarantee so you can easily get a refund if the product is damaged during shipping.
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Steven H.
"The Day-Date is called the 'President's Watch' for a reason. It has this incredible presence in a boardroom without being overly flashy. The white gold finish is subtle but those who know, know. Fast shipping, fully insured, and arrived exactly as described on the site. Will be back for an Omega soon."
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David W.
"Bought a dark gold Day-Date to celebrate my 50th birthday. It’s the ultimate legacy piece. The day/date complication is so crisp and satisfying to set. The team at Luxhornes even included a personalized note and the packaging was museum-quality. Truly an unmatched experience for such a special occasion.
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